Married at First Sight star Martha Kalifatidis tricks fans with nude selfie

MAFS star's 'attention-grabbing' nude. Photo / Instagram/MarthaKalifatidis

Martha Kalifatidis is not afraid to bare all.

In the past few months she's posed naked in a bathtub, she's shared a nude selfie in bed while eating Macca's, and shared a topless selfie taken in a steamed-up mirror.

But her latest nude has sent tongues wagging because of its cheeky caption – leading many fans to believe the former MAFS contestant had launched an X-rated side-hustle.

Kalifatidis shared a topless snap taken in her bathroom mirror on Sunday, using one hand to protect her modesty.

She captioned the racy image: "… link in my bio".

View this post on Instagram

.... link in my bio 😝

A post shared by Martha Kalifatidis (@marthaa__k) on Oct 23, 2020 at 6:01pm PDT

At first glance it doesn't seem that strange: but the phrase is commonly used among those who use Instagram to promote their Only Fans account – a subscription service famed for people selling pornography.

As a result, Kalifatidis' 352,000 followers officially lost it, believing she had joined Only Fans as a way to make extra cash like so many other former reality stars.

"OMG, have you got an Only Fans account?" one user asked.

"Is it Only Fans?" another said.

"No way! Have you joined Only Fans?" someone else pressed.

Even boyfriend Michael Brunelli – whom she met on the Channel 9 dating show – got in on the action, writing: "Subscribed".

However the risque selfie actually directed followers to vote for the 32-year-old in E!'s People's Choice Awards as Australian Social Star of 2020.

Once fans realised the real reason for the naked selfie, there was a mixed reaction.

Not everyone was happy, calling the move "attention seeking".

"Damn, kinda wish it was Only Fans," one said.

"You fooled me," another wrote.

But others praised her for being so creative, writing: "Well played."

"Killing the internet babe," another said.

View this post on Instagram

On your screens n’ in your dreams 😴

A post shared by Martha Kalifatidis (@marthaa__k) on Oct 5, 2020 at 1:49am PDT

Most however just streamed the raunchy picture with compliments, telling Kalifatidis she looked "amazing".

"Such a confident woman, love this," one wrote.

"Martha you a wonderful person. Please don't change," another said.

Kalifatidis caused a stir this month over a $205 floral bikini. She undoubtedly looks a million bucks in the two-piece swimmers, but many of her followers were more interested in the fact she was sharing her "real" body – stretch marks and all.

"Thank you for not photoshopping stretch marks. Great to see on my feed as a female teenager," one follower wrote.

"You're an inspiration for sharing your unfiltered photos with us," another said.

A few weeks earlier she caused a stir over a nude snap taken in a bath that later turned out to be a promo shot for a new Sand & Sky beauty product.

She's no stranger to posing nude. Picture: Instagram/MarthaKalifatidis

The next-level snap caused a frenzy for the items, with a spokesperson for the brand telling news.com.au's The Beauty Diary more than 5000 units were sold in the first 24 hours alone on Tuesday – which equates to one jar every 15 seconds.

"Martha's photo was the perfect way to kick off our launch campaign and draw natural attention to our hero ingredient of Tasmanian Spring Water," Sarah Hamilton said.