Marketing snub means 'game over' for Lohan

Lindsay Lohan will be made conspicuous by her absence when the 'Mean Girls' game goes on sale in the US next week. Photo / Supplied

Six years after the cinematic release of Mean Girls, a video game based on the hit movie is due to hit stores and its star is nowhere to be seen.

Box art for the tie-in, to be released on Nintendo's handheld DS system, features the posse of bitchy high school teens known as the "Plastics" as played by Amanda Seyfried, Rachel McAdams and Lacey Chabert.

Players will guide Cady - the character made famous by Lindsay Lohan - in her quest to become prom queen when Mean Girls is released in the United States next week.

However despite her character being playable in the game, Lohan does not appear on the game's cover.

Rather than being a consequence of her trashy reputation, it is understood that the cost of licensing her image for the box art was too prohibitive.

The game will not feature the likenesses of Lohan or any of her co-stars.

- NZ HERALD ONLINE