KEY POINTS:
Victoria Beckham has signed a deal to become the face of designer Marc Jacobs' Spring/Summer 2008 collection.
Beckham recently posed for the campaign in a shoot done by Jacobs' regular photographer, Juergen Teller.
"She was a great sport. She agreed to do something rough and tough and quite raw," Jacobs told Womens Wear Daily.
"It wasn't days and days of hair and makeup."
Jacobs said the campaign depicts Beckham amid giant Marc Jacobs gift boxes and shopping bags, a sly allusion to how celebrities today are packaged and marketed like products.
Jacobs told WWD his favourite images depict Beckham popping out of a box - or her head buried in a bag, with only her legs sticking out. Another features Beckham posed next to a car, a VB logo visible on the hubcaps.
He also persuaded her to be photographed naked with the image to be used on a range of his skin cancer charity T-shirts, according to Britain's Daily Mirror newspaper.
A source told the Daily Mirror: "Victoria loves Marc's work but she wasn't entirely comfortable with getting naked.
"Marc went all-out to persuade her. And when she heard about what a great cause it was she knew she just couldn't turn it down. The picture she and Marc have chosen is amazing - sexy but tasteful."
Victoria - who has three children, Brooklyn, eight, Romeo, five, and two-year-old Cruz - will follow in the footsteps of Julianne Moore, Dita Von Teese and Naomi Campbell, who all stripped for Jacobs' T-shirts in 2006.
- NZHERALD STAFF, BANG! SHOWBIZ
