Finalists for the Make My Movie competition are in full PR mode, with video pitches going live this morning.
After deciding on the final 12, organisers gave teams one week to provide a video pitch of between one and four minutes in a style that best demonstrates their idea and their ability to make that idea into a movie with a budget of $100,000.
"Getting teams to do these surprise video pitches under a tight deadline was to really see who could step up to the plate and also to gauge their ability to put something coherent together under pressure," says organiser Ant Timpson.
"If you are serious about winning this thing, you drop everything and make something to impress us. And you pull everything together to convince us that you are the real deal."
Teams are using social media to drum up as many "likes" as possible, with the public's opinion effectively representing one member of the judging panel.