The secret affair that played out between Dean and Davina on this season of Married At First Sight was a TV producer's dream come true.
A record number of viewers tuned in to watch the show's two villains recklessly grope each other and whisper sweet nothings while their respective spouses waited cluelessly in the next room.
And then, of course, it was made all the more exciting when Dean changed his mind about Davina at the last minute and pulled the ol' switcheroo, telling her the whole thing just "made me really appreciate what I have with Tracey".
The whole scandal, from top to bottom, was TV gold.
In fact, so perfect was the narrative, many smelt a rat and rumours began circulating that either Dean, Davina, or both of them had been hired to stage the drama.