With that simple, initial plaintive "Hello", it's hard not to launch into Lionel Richie's 1983 hit in your head. But Adele's conquered the "Is it me your looking for?" comparison, and the airwaves, with the release of the first single from her upcoming album 25.
It broke all sorts of records over the weekend. It broke the one-day streaming records on both Spotify and Vevo, where it had 27.7 million views (and before this went to print it was close to 90 million). It went to number 1 on iTunes in 85 countries, and looks set to create a new benchmark in the category of one-week US digital song sales.
So apart from the fact that she's Adele, and everyone was curious to hear what would come next after a four-year gap between albums, why is Hello on repeat in every house in the UK?
It's both achingly familiar, and a step forward for the English lass - a sequel to Someone Like You that somehow also feels more assured and more mature than her past works. There's a sense of weight and confidence in the song's simplicity.