Hollywood has always been interested in fairy tales as source material, but lately it seems to have become something of an obsession, and not just for Disney, but for wide-ranging directors making everything from action films to TV dramas. In the last couple of years we've had more teen-oriented versions, with Red Riding Hood, Snow White and the Huntsman, Mirror Mirror, and Hansel and Gretel: Witch Hunters, not to mention series like Grimm, Once Upon A Time, and Beauty and the Beast all going for modern twists and adaptations aimed squarely at adult viewers.
And now we're in for another wave, with Oz The Great and Powerful starting soon and an adventurous-looking Jack the Giant Slayer not far behind, plus Disney have nearly finished filming on Maleficent - starring Angelina Jolie as the wicked witch from Sleeping Beauty, and focusing on her backstory.
Meanwhile, Guillermo del Toro is working on a more macabre stop-motion version of Pinocchio and is rumoured to be looking at a new take on Beauty and the Beast, and Atonement director Joe Wright has expressed interest in re-doing The Little Mermaid.
It's quite an avalanche. Sure, some of the films are still aimed at a family audience, but most of them are delving into the darker side of fairy tales regardless of their target market - looking at the less heroic, more troubled, more peculiar characters (like Oz, and Maleficent, and the giants from the tale of Jack), delving into details and backstories which haven't been presented before.
How did Oz end up in the Emerald City? What made Maleficent want to curse Aurora? And what was the giants' side of the story?