Within an hour of launching her Kickstarter campaign, singer-songwriter Lydia Cole received a $1000 pledge.
It came via a mysterious man from the UK whose name she didn't recognise, but made a point of tracking down on Twitter.
"He's just a real music lover," she says.
That initial act of generosity wasn't a one off: 179 backers have given almost $12,000 to support the cause so far.
Her goal of $10,000 - to be divvied up between recording, producing and marketing - was reached in just five days.