He sounded like a crazed meth addict threatening to stalk me for the rest of my life. "We're worldwide!" he thundered. "100 countries! Always on!"
If he'd borrowed Liam Neeson's classic quotable, "I will look for you, I will find you, and I will kill you," I wouldn't have been surprised at all.
Yes, Beats 1 is The Zane Lowe Show. He's overseeing the Apple Music channel, he's picked the celebrity guests roster of DJs that includes Dr Dre and Josh Homme, and he's on air twice a day: live at 4am, then repeated at 4pm (NZ time).
As his first show proved, the overly-caffeinated Kiwi DJ is a hyper-real hype man. It was an exhausting experience. He listed countries. He gave shout outs to his mother and brother. He spat out ridiculous statements like "Our only genre is 'great'!"
At one point, he played Pharrell's pretty average new song Freedom twice in a row, then bellowed: "THIS IS WHAT WE DO!"