Chilling in front of the TV will take on a whole new meaning on Christmas Eve for British viewers.
Rather than the usual festive diet of blockbuster movies, comedy specials and soaps, the BBC is devoting two hours of prime-time TV to a reindeer-eye view of the wintry wilderness of the Arctic Circle.
Viewers will be invited to relax with two hours of snow, snow and more snow, all filmed from a camera mounted on a reindeer-drawn sleigh. There will be no commentary, music or presenter, just the sound of hooves and runners crunching through the icy crust, and the soft tinkle of a reindeer bell.
The show, inspired by the Scandinavian craze for 'slow TV' - which has made unlikely hits of uninterrupted views of log fires, seven-hour railway journeys and a jumper being knitted - will give audiences the sense that they are on the sleigh as it glides along a three-mile trail in Karasjok, Norway, 200 miles north of the Arctic Circle.
Magnus Temple, the show's executive producer, admits he likes the fact that the idea is "a bit bonkers".