Tiger Woods, you have some serious competition and an unlikely playmate in the infidelity sandpit.
Married Take That star Mark Owen has come clean and confessed to being a serial love rat after having had ten affairs behind his wife's back. Silly sausage.
The squeaky-clean singer has revealed all to Britain's The Sun newspaper (a pre-emptive strike before a planned expose by the tabloid no doubt). You can bet your granny it wasn't willingly.
Owen blamed his long battle with booze for his infidelities and says most of the liaisons were one night stands while he was on tour with Take That. But that one of the affairs with accounts manager Neva Hanley went on for the best part of five years.
The singer says he met Hanley at a train station and that he flew her to Hollywood three weeks later for a liaison. Classy.
"I don't know how many girls there were in all. Maybe ten," he told the tabloid.
"I have been an idiot, a d***head, a c***head. All of the above and more. It's about me, my mistakes. Nobody else is to blame."
He insists he's remained faithful to Emma Ferguson, the mother of his two children, since they wed in 2009.
"I have been living with the guilt. It has always been there - you carry it around with you," he said.
"It held me back in my relationship with Emma. I wouldn't have done any of this if I had my time again. "I am halfway through my life now and this, in a way, is a lesson. You've got to learn and that's what I am going to do."
Owen and Ferguson got hitched in a Scottish castle last year after dating for five years. They have two children, Elwood, three, and Willow Rose, one.
"It was a big moment for me, my wedding day," Owen said. "The wedding for me was a new slate and a new start. In my head there was never a time when I was doubting getting married. "I know that sounds really stupid but on our wedding day, for me the ring is really important and I want to be true to my word."
Owen has since released this statement via Twitter: "I'm so deeply sorry for the pain my actions have caused my family and friends. I'd like to ask the media to respect the privacy of my wife and children at this difficult time. No further comment will be made."
So another 'squeaky-clean' male celeb falls off the pedestal. Nice mea culpa though, and we've no doubt he's remorseful. But it's not us he has to convince, it's his wifey.
Will this affect Take That's burgeoning comeback? Doubt it. That halo above Owen's head may have turned into a smoke ring, but now it's all out in the open, today's sensational revelation will be tomorrow's chip shop wrapper.
Next!
She's here...
Gird your loins and hold on to your tickets, Lady Gaga has landed in New Zealand ahead of her two shows in Auckland this weekend. The sartorial chameleon tweeted earlier this morning: "just arrived in New Zealand, greeted at 7 am by all my beautiful fans, glitter faces + police. Can't wait to perform the show of a lifetime." Excited doesn't even begin to cover it. Brown paper bag anyone? If you spot Lady Gaga in your travels, drop us a line here or send your pics here
Friday is clearly the day for mainstream madness...
After much hype and brouhaha, here's the shiny new trailer for The Twilight Saga: Eclipse
Do you need a moment, Twihards?
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* Kiwi tune gets a va-va-voom makeover. Mixers
