Forget smashing guitars on stage, Lorde's televised lipstick smear is being hailed as the Kiwi teen singing sensation's new rockstar signature.
The Yellow Flicker Beat singer has attracted the attention of an influential beauty magazine which lauded the dramatic closing moments to her American Music Awards performance as "a guitar-smash end note for the show".
Lorde, whose real name is Ella Yelich-O'Connor, finished the live performance of her latest hit single by balling her left fist and dragging the back of her hand across her purple lips, leaving two warpaint-like stripes on her cheek.
The single plays over the credits of America's current No 1 movie, The Hunger Games: Mockingjay - Part 1.
Allure magazine likened the action to a punk rock move and a protest against perfect beauty.