Lorde 'hints' of new album release with cryptic TV ad

Rumours are circulating of the potential imminent release of Lorde's new album, following a cryptic television ad.

The ad, which aired about 7.15pm last night, showed the Kiwi music star sitting in the back of a car eating and sipping on a cup of fizzy drink.

The ad finished with the messages "2.3.17 NYC" and "3.3.17 NZ" which may indicate the date the 20-year-old drops her second album.

Lorde's Twitter page bio has also reportedly been changed to now read: "I hope the next is joyful, and I hope never to return".

The pop star sent two cryptic tweets, one that simply asked, "u hungry?", and another linking to a website.

Newstalk ZB host Jack Tame tweeted a video of the ad and said, "is this the new @lorde album?"

Lorde has tweeted to fans about her new album for months, and in November wrote, "listen to the record on these every day. wanna hear it exactly how you will".

Lorde released her first album, Pure Heroine, in 2013.