The next step was recording their first album, at a studio that Ma and a friend had built on a farm in the Loire Valley in France.
"Before we'd even formed the band, I'd been going to this place for the previous two years in a row, building a studio, because my friend owned it. So once I began the band with Gabriel, it just made sense to ship off to France and make the record there rather than paying $1000 a day to hire a studio in Sydney."
Ma had vintage Neve components from the 60s for the studio, which proved to be the perfect equipment for the album.
"Because they're vintage, they gave it a warmth and an analogue quality, but they also give it a particular power. You can put a flat-sounding beat through them and give it life. Or sometimes I'd thin sounds out and make them quite tinny, but they do tinny in a really beautiful, soft way. Basically, I could shape every sound. It gave me great control."
That vintage warmth and sound of pop perfection, particularly the 50s and 60s sounds coming out of Detroit and Chicago, was a strong source of inspiration for the duo.
"A lot of those hits were perfectly structured pop songs with amazing melodies, but they also had this dance-ability and soulfulness, so those were aspects that definitely attracted me and inspired me.
"And then there was a bunch of garage rock from Chicago and Detroit, which is really interesting because it's essentially white teenagers who were heavily inspired by a lot of R&B, soul and blues, but they filtered it through their own cultural genetics and came out almost sounding like punk."
Ma was also a fan of various Detroit techno and J Dilla, but he didn't immediately realise he was listening to music that had all come out of the same cities in different decades.
"I hadn't made the connection until later, but it's funny because everyone keeps comparing us to Manchester bands and there's a constant comparison to the Madchester scene, but it was definitely more music from Detroit that we were consciously referencing and listening to. But there are links - the Happy Mondays were hugely influenced by Chicago house and the Detroit scene."
The June release of Howlin' coincided with several festival dates in the UK and Europe, including Glastonbury, and has garnered strong reviews and praise from the likes of Noel Gallagher, so Jagwar Ma (the name is a reference to a favourite jaguar painting and Jono's last name), will soon be trying their luck in the US. But first they're popping over for one Auckland show.
Music profile
Who: Australian psych-pop duo Jagwar Ma
What: Debut album Howlin' out now
Where and when: Playing at the Kings Arms, Wednesday August 7