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The popular YouTube serial LonelyGirl15 has signed a deal with the cosmetic line Neutrogena.
The creators of the show, which has posted more than 200 episodes on YouTube since becoming a web sensation late last year, plan to feature Neutrogena as a "branded character - a scientist who just happens to work for the brand".
In March, the show featured the main character, Bree, played by New Zealand actress Jessica Rose, chewing Ice Breakers Sours Gum.