Napier is internationally renowned for Art Deco architecture. It's one of the main drivers of tourism for the region, especially during the annual Tremains Art Deco Festival which officially opened on Wednesday.
Now in its 30th year, the first-ever festival had just seven events but this year there will be more than 200.
The festival attracts thousands of people from all over the world, many bringing along their vintage cars.
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Event director Glen Pickering said the Art Deco Festival spirit came from hard times in the Great Depression.