Physically, Ricky Martin looks little different from when he last toured New Zealand in 2000. But time has not been kind to the former pop superstar's career. At least, not in the English-speaking world.
The man behind 90s mega-hits She Bangs and Livin' La Vida Loca last played here to more than 20,000 fans at Auckland's Mt Smart Stadium. He was riding high on a string of chart hits, pumped out by his debut English-language record.
But last night, as he kicked off his global One World tour at Vector Arena, less than 10,000 fans turned up. Earlier in the day, cut-price tickets were on offer for just $70.
Efforts to promote the tour back-fired following an appearance on X Factor NZ last month, which saw Martin ridiculed on social media after he lip-synched his way through the performance.
Those who did show up were a mix of 30-something women, ready to shake their bon bons, and older couples, who seemed more likely to attend a Nigel Latta seminar than the club fiesta of a Ricky Martin concert.