Tabloid darling Lindsay Lohan, meet delusion. You'll make fabulous bedfellows.
Li-Lo, the troubled one-time/part-time actress/fashion flop, has taken paranoid narcissism to another stratosphere.
Introducing Lindsay, the baby milkaholic. Or so she'd like us to believe.
Let's rewind.
The Mean Girls star has filed a whopping US$100 million lawsuit against the ad-men over at New York financial company E-Trade, alleging that a boyfriend-stealing, "milkaholic" tot in their latest ad - who happens to be called Lindsay - is modelled on her.
Aye, carumba! *Facepalm*
Li-Lo wants E-Trade to cross her palm with silver to help ease the pain and discomfort caused by the ad.
The ad in question debuted during this year's Super Bowl, and is one of their many ads featuring stock market-savvy tots.
It features a boy apologising to his girlfriend via video for not calling her the night before, the New York Post reports.
"And that milkaholic Lindsay wasn't over?" the baby girl quizzes.
"Lindsay?" he replies, just as a baby girl pops her head in to shot and blabs, "Milk-a-what?"
Li-Lo's lawyer, Stephanie Ovadia, tells the Post that her client deserves the same single name recognition as Oprah or Madonna.
"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," she said.
"They used the name Lindsay," she added.
"They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."
Are they? You'll probably find the exclusive rights to that particular brain fart have been snapped up by Li-Lo Island.
"Her name was used for the commercial benefit of E-Trade and she should be compensated fairly for that," she later told E! News.
"She's very upset about it. They did not have permission nor her consent. It's not something that she would have agreed to."
Li-Lo's lawyers filed the lawsuit in Nassau County Supreme Court on Monday and are now seeking an injunction to stop the ad from being broadcast.
They're after $50 million in exemplary damages, and another $50 million in compensatory damages.
An E-Trade spokeswoman says the company "just used a popular baby name that happened to be the name of someone on the account team".
Video: Li-Lo's flap over baby ad
What do you think? Is Lohan justified in filing a lawsuit?
Quote of the day
"I think we're both deeper than normal people - what they think and how they feel.
