Well, that didn't take long.
Shortly after telling the world that he wasn't going to comment on the birth of Harry and Meghan's second child, Lilibet Diana, walking soundbite Piers Morgan has done just that, saying the choice of name was "quite ironic".
Earlier today, Morgan took to Twitter with a passive-aggressive shot at the royal couple.
"To those asking for my reaction to the new royal baby, I am respecting her parent's constant pleas for privacy and declining to comment," the former newspaper editor said, tongue firmly in cheek.