It's not only ageing women who feel the pressure to go under the knife.
But hearthrobs George Clooney and Liam Neeson have this week spoken out against the trend.
Irish actor Neeson backed Clooney's stance on cosmetic surgery and urged the men of Hollywood to grow old "gracefully".
Last month, Clooney came out as an opponent of procedures which aim to roll back the years, and declared they often look wrong on men.
"For me, it isn't an issue or an option. I don't think it would make much sense... I've seen it happen and... particularly on men, I don't think it really works well. I actually think it makes you look older," he says.