Controversial documentary Leaving Neverland has already proved a ratings bonanza for TVNZ - with more than 700,000 people tuning in to watch the first night's allegations of sexual abuse by Michael Jackson.
The first part of the two-part docuseries aired on TVNZ 1 last night and was the most watched programme in the 8.30pm slot. The second episode screens tonight.
A total of 716,000 Kiwis tuned in with an average audience - those who watched the show from start to finish - of 284,000, the state broadcaster said.
On top of that, more than 13,000 viewers livestreamed the documentary which has since been streamed more than 24,000 times on TVNZ OnDemand - a number which TVNZ says is only expected to grow.
A spokesperson described the documentary as "a major TV event" which has "connected [fans] to a global conversation about Michael Jackson and his legacy".