Better-educated New Zealanders are more likely to pirate content online, a survey has found.
The Horizon Research online survey looked at New Zealanders' habits when downloading content from the internet, including music, videos and books.
It found more than a third had paid for content, while 21 per cent had downloaded it illegally. About a 10th were unsure whether they had ever downloaded illegally.
The survey found people with higher qualifications were more likely to have downloaded content illegally, Horizon Research manager Grant McInman said.
"People who have degrees seem to be more likely than people who don't have degrees to be telling us that they were downloading illegally, or that they had in the past."