Lara Bingle has been dropped by her sponsor ROC Eyewear three weeks after tweeting a photo of herself in a pair of shades by Kiwi designer Karen Walker.
The Australian model and reality star, whose Network Ten show Being Lara Bingle continues to lose viewers, was contracted to wear only ROC designs as part of the deal.
Bingle's parting of ways with the Australian label means she will no longer design and promote her own range of sunglasses.
ROC Eyewear company director Jason Blank told News Limited newspapers the split was amicable.
"After two season ROC Eyewear and Lara Bingle have mutually agreed to part ways," Blank said.