Hot on the heels of 100 Maori and Pacific artists visiting Guam for the 12th Festival of Pacific Arts, Salisbury - in the south of England - is the next destination for a contingent of New Zealand artists.
This year's 16-day Ageas Salisbury International Arts Festival focuses on NZ and includes comedy, dance, kapa haka, theatre, literature, music and visual art. It ties in with a four-year plan by the festival to use the arts to explore the cardinal points of the compass.
Festival director Toby Smith said it was an opportunity to look more closely at NZ, describing it as "a distant land defined by Maori culture and its fusion with European and contemporary Pacific Island traditions".
The invitation followed the 2014 NZ season at the Edinburgh Festivals, when Creative New Zealand spent around $780,000 to take 200 visual and performing artists to the world's largest cultural event.
Those invited include the NZ String Quartet, the bass baritone Jonathan Lemalu and the violinist Benjamin Baker.