The release of Justin Bieber's fourth album is accompanied by a special short film, choreographed by none other than Kiwi export Parris Goebel.
Individual clips, which make up a 45-minute short dance film when played consecutively, were revealed on Bieber's VEVO account at the weekend.
The entire dance short film titled Purpose: The Movement made its debut during sold out Los Angeles shows on Friday, to coincide with the record release.
Goebel directed the project, working on the various fast-paced and slow burning dance scenes that appear throughout.