It's a question she's been asked countless times - "what's your talent?"
So Kim Kardashian barely flinched when she was put on the spot during an interview for the US version of 60 Minutes.
The reality TV star, who has 85.7 million followers on Instagram and a reported net worth $150 million (NZ$210 million), sat down with reporter Bill Whitaker to chat about being a social media "influencer".
"We've been talking to a number of young influencers. Many of them have different talents, they do comedy, they dance, they sing. What's your talent?" Whitaker asked.
Kim replied: "It is a talent to have a brand which is really successful from getting people to like you for you."