A livestream of internet mogul Kim Dotcom, an NFL star and rappers, including Drake, playing a video game has broken records with more than 600,000 people tuning in.
The fun began when Canadian rapper Drake tweeted his 36.9 million followers saying he was playing wildly-popular survival game Fortnite with well-known streamer Ninja, on live streaming platform Twitch.
It was not long before the duo were joined by Megaupload founder Dotcom, rapper Travis Scott and Pittsburgh Steelers' player JuJu Smith-Schuster.
At one point, the Twitch livestream attracted 628,000 concurrent viewers according to Forbes, setting a record for the platform.
And Dotcom seemed chuffed to be part of the madness, tweeting: "Can't believe I'm playing Fortnite with @Drake and @Ninja with 600,000 people watching. WTF!!!"