Kendall Jenner's naked shoot backlash

Kendall Jenner reckons she doesn't but posed with a cigarette on Instagram. Photo / Getty.

SHE just can't keep away from controversy.

Kendall Jenner stripping off on social media is just another average day for the Victroia's Secret supermodel but her latest shoot has raised eyebrows for the wrong reasons - because she posed with a cigarette.

The supermodel, 21, captioned the image "I don't smoke" on Instagram, prompting accusations that she was "glamorising" smoking despite saying she doesn't.

It's the latest in a long line of eyebrow-raising career choices from the Keeping Up With the Kardashians star, including her controversial Pepsi ad and a much-criticised line of "disrespectful" rapper T-shirts she released with her sister, Kylie Jenner.

View this post on Instagram

i don't smoke

A post shared by Kendall (@kendalljenner) on Jul 24, 2017 at 12:28pm PDT

Kendall stripped off on Instagram, posting the sexy black-and-white image which showed off her Victoria's Secret model figure while she posed on a tabletop, beneath a chandelier.

But some of Jenner's followers were less than impressed that she had posed with a cigarette hanging out of her mouth, The Sun reported.

"Why do you take photos with cigs if you don't?," one follower asked.

Another user wrote: "You don't smoke but you like to smell like them? I don't understand", while others accused Kendall of being a "bad influence" for "glamorising" the habit.