Katie Price left viewers shocked on Wednesday, when she used the word 'n***er' twice while discussing the online abuse her son Harvey, 14, has been subjected to.
According to Daily Mail she made an appearance on ITV's This Morning to discuss her petition for stronger penalties against trolls, the mother-of-five first uttered the racial epithet when she revealed that her offspring was described online as a 'black, blind n***er'.
With hosts Phillip Schofield and Holly Willoughby appearing not to flinch as the words slipped out of her mouth the first time, she then used it again, prompting Phillip to point at her open-mouthed as he said: 'Hey, you don't need to say it again.'
Within seconds of the word leaving her mouth, viewers took to Twitter in droves to express their shock, with one writing: 'Jesus Christ... Katie Price coming straight out with the N word on live TV. At least abbreviate it or something instead.'
Another wrote: 'Holy s**t, Katie Price just said two racial slurs live on TV, with a third echoing their surprise as they stated: 'As if Katie Price just used the N word live on #ThisMorning.'
However, others defended the TV personality's use of the word, explaining that it illustrated just how far the trolls who had targeted Harvey had taken their abuse.
'Yes @MissKatiePrice I'm so glad she actual used the WORDS that trolls used to abuse her son!! If people are offended by it? EXACTLY! #point,' tweeted one.
During her interview on the daytime show, the former glamour model spoke about her goal to lobby the government to impose tougher penalties on online trolls.
She said: 'Obviously, I've had it online, but I've become immune to it - although why should anyone ever have to get used to that? But when it comes to Harvey, every day people say things about him, but there's some that's so bad that I was like, "How can people get away with this?"'
After speaking about online particular man who made a sexually-themed video based on her son's frequent use of the term 'yeah, baby', she then spoke about the penalties offenders currently face, deeming them too light.
She said: 'Is it strong enough to call my son a black blind n***er, is that not abuse? They called him a goll**og, that's my son, is that acceptable?
'How much do I have to take, so in the end, the people who have said this, I put it online and said, "Does anyone know this person?"
'It would be refreshing if these trolls, these online bullies, I'd like one of them to have the balls for me to talk to, or interview them and say, "What is that goes through your head, why do you do it?" Someone has to sit down and take time to do this, what goes through their head?'
She used the word again, as she attempted to stress the kind of abuse that had been levelled at her eldest offspring - at which point Phillip intervened to dissuade her from saying it again during the broadcast.
As her interview came to an end, Katie stressed that her goal was not about taking away freedom, as she said: 'I'm not taking away freedom of speech - everybody can say things. But you know when you're crossing the line.'
Katie - who also has children Junior, 11, and Princess, nine, from her marriage to Peter Andre and three-year-old Jett and two-year-old Bunny with husband Kieran Hayler - is campaigning for tougher legal action against online bullies.
During her interview on This Morning, she also called for more stringent checks to take place when people want to open a new account on social media sites, such as Instagram and Facebook.
She said: 'I want to go and meet Facebook, Instagram. I if you want to get a car or credit card, [for the finance checks] they want to know everything [about you] so why can't they do that online and you can be tracked?'