Call it wholly monetised matrimony. Kim Kardashian and Kris Humphries are to be married today in a lavish, made-for-TV celebration of love, devotion - and product placement.
The reality-TV bombshell and her National Basketball Association boyfriend will wed at a canyon estate in the seaside town of Montecito, near Santa Barbara, California.
The location of the black-tie ceremony has been kept secret, but everything else about the extravaganza - the dress designer, the cake maker, the stationer, the gift registry, the Kardashian-brand perfume - has been touted 'til death do us part on websites, entertainment shows and Kardashian's blog and Twitter pages.
The wedding, reported to be costing US$10 million ($12.2 million), will be Kardashian's second and Humphries' first.
Much has been made of the invitations, which were decorated with black crystals and arrived in silver boxes.
