An insider has revealed that Kanye West is "serious" about running for US president.
The 'Heartless' rapper announced over the weekend he intends on entering the 2020 race for the White House in the US this November, and although he is yet to register his name as a candidate with the Federal Election Commission, sources insist he isn't joking about his intent to run.
An insider told 'Entertainment Tonight': "Kanye is telling people close to him that his announcement of running for president is serious. [He] has been toying with the idea for a while and has been getting more and more into politics.
"Kanye has talked to several high-powered friends over the years about his idea and has gotten their support behind closed doors."