Kanye West pulls a Diddy and announces new name (+video)

Rap superstar Kanye West is reinventing himself - he wants to be known as Martin Louis the King, Jr.

Rapper

Kanye West

, aka the walking embodiment of ego, has announced that he is changing his name.

West has posted a video of himself online requesting that "the world" now refer to him as...

Martin Louis The King Jr

.

The singer, who is currently in Paris for Fashion Week, recently debuted his

red Louis Vuitton trainer collection

and says the pride he felt from designing the shoe has "forced" him to change his name.

In the video,

The King, decked out in his finest and sitting on a throne in a swanky Paris hotel room, proclaims to his loyal subjects:

"Who do you know with two thumbs and their own Louis shoe? This guy," West says as he points to himself. The modest devil.

Louis Vuitton Don

"Due to the transactions earlier this week I have some very grim news. I've been called a lot of names, mostly the 'Louis Vuitton Don', and due to what has happened so severely, when the red shoes hit the runway, I was forced to change my name to '

Martin Louis The King Jr

'.

Address me as such

."

And in a reference to fellow rapper

T.I

's track

Swagger Like Us

, he added: "And until then I will be in the building, swagger on a hundred-thousand trillion."

We tell you, this man's a comedy genius. His deadpan take on humour is to blog for. He's obviously extracting the urine. We think. You never can tell with Westie.

BBB