The seven young men of the Korean pop group BTS stepped up to a single microphone this week, looking familiar but not immediately placeable. They had traded in their flashier stage outfits for dark, fitted suits. And when the leader of the group opened his mouth, he spoke rather than sang.
The blockbuster K-pop boy band was in New York this time not for one of their soldout concerts but to speak at the United Nations' "Youth 2030" event to launch Generation Unlimited, a new UN initiative with Unicef "that aims to ensure that every young person is in education, learning, training or employment by 2030".
BTS' message for the world's youths that day, however, was less about vocation than inspiration and self-acceptance.
Kim Nam Joon — better known as BTS lead singer "RM" — opened by talking about his childhood in Ilsan, a city near Seoul that was idyllic, to hear him describe it.
"It is a really beautiful place with a lake, hills and even an annual flower festival," RM said. "I spent a very happy childhood there and I was just an ordinary boy."