On Monday the New England Patriots take on the Atlanta Falcons in the 51st Super Bowl. But who cares about that? It's not about the sport; it's about the commercials.
Big business these commercials are, too. It was reported last year that a 30 second commercial aired during the Super Bowl cost $5 million USD (NZ6.8 million) - it sounds a lot (like, a LOT) but it is estimated that nearly 200 million people will tune in, which is, as the old saying goes, plenty of eyeballs for your buck.
And if a company hits the right notes, a commercial can go down in history. Remember in 1984 when Apple did their Big Brother commercial? Or in 1992, when Cindy Crawford made everyone crave an ice cold Pepsi?
