Justin Bieber went unrecognised in New York's Central Park as he played Pokemon Go.
Despite being one of the most famous people in the world, nobody paid the Love Yourself singer any attention as he joined dozens of other people as he tried to catch a rare Pokemon through the hugely popular mobile augmented reality game.
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His manager Scooter Braun posted a video of Justin as he ran into a huge swarm of people and everyone can be heard yelling about the rare Gyarados creature as they tried to capture him.
Scooter wrote: "This is amazing. @justinbieber and @alfredoflores in NYC looking for Pokemon and no one looks at who is next to them. (sic)"