It's been a staple on Sky TV for 20 years - but in just eight days, Juice TV is being swapped for a new adventure channel.
The long-serving music channel is being switched off on May 15 in favour of a new channel called Garage, which will be "adrenaline junkie heaven".
Flame Tree Media founder and director Dan Wrightson said Juice TV would live on in a daily 30-minute segment on Garage.
The advent of streaming to mobile devices meant watching music videos on TV had become irrelevant, Wrightson said in a statement.
"Technology now means streaming music videos on your phone or tablet is simple, cheap and instant. Anyone with a pulse can access Taylor Swift and Ed Sheeran whenever they want - for free."