According to John Oliver, there's only one way for Donald Trump to salvage some of his reputation at this point in the US presidential race - drop out.
The Last Week Tonight host put forward his solution during Sunday night's segment, arguing it is the only way to save his brand - a brand built on winning.
"Mr Trump, Donny, Doniel," he said, addressing the Republican presidential candidate directly.
"Drop out. Simply drop out and tell America this entire candidacy was a stunt - a satire designed to expose the flaws in the system.
"And the thing is you could actually make a fairly decent case for that."