There's something about Jay Ryan. "He has this emotional intensity and he's sexy, but he also looks dangerous and that's a hard quality to find in that age group," says one of his Beauty and the Beast executive-producers Sherri Cooper.
The 31-year-old Kiwi has been gracing New Zealand and Australian screens for years in shows such as Neighbours and Go Girls, but it took only one test tape for American producers to set their eyes so firmly on the actor that they flew crew to New Zealand for him while casting the Prime TV series.
Having already chased former Smallville actress Kristin Kreuk to play the "beauty" Catherine Chandler in the modern-day remake of the popular late-80s series, Ryan was top of their list to portray the beast, Vincent Keller.
"It took a while to cast him though because he was doing a Jane Campion miniseries [Top of the Lake] and we couldn't get him out to production for makeup and prosthetics, so we ended up flying people to New Zealand," says Cooper.