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Celebrity chef Jamie Oliver has inspired a cartoon character.
The advocate for healthy meals has teamed up with Aardman Animations, the company behind Academy Award-winning creations Wallace and Gromit, to create a 52-part story about a 10-year-old boy who embarks on a fun-filled quest to become a masterchef.
The story about the character, named "Little J", will be written for an audience aged 7 to 11 years old.
