James Blunt's record label has asked him to be less sarcastic on Twitter.
The 43-year-old star's tongue-in-cheek comebacks have made him a popular figure on the micro-blogging website, as he's amassed 1.36 million followers - but James' record label has urged him to lessen his sarcasm.
He told Music Week: "They asked me to stop, they said it was bad for my brand. I said to my manager, 'This brand is broken already and maybe I can just be myself now'."
Meanwhile, James said earlier this month that he is regularly asked if he's a taxi driver by the public.