Peter Calder previews this year's offerings at the Italian Film Festival
The Italians are way out in front in exploiting the box office potential of the French comedy hit Welcome to the Sticks. The 2008 film, written by and starring comedian Dany Boon, was (and remains) the top French film in history at the French box office.
There has been plenty of talk - though precious little else - about Will Smith producing an American remake. In the meantime, the Italians have stolen a march on them, first making Welcome to the South (set in a hilltop town in Campania, south of Naples) and now a sequel, naturally enough called Welcome to the North. The new film puts in an appearance as the opening-night attraction at the Italian Film Festival, which begins in Auckland next week.
In this second instalment, Alberto (Claudio Bisio) has finally secured a promotion to Milan but when his old mate Mattia (Alessandro Siani) is mistakenly transferred from Campania, all hell breaks loose.
The sneering rivalry between the north and south in Italy - the northerners regard the southerners as lotus-eating layabouts and in return are deemed as uptight and obsessed with money - is rich in comic potential and if some of the jokes relying on the distinction between their dialects will go over the heads of non-Italians, plenty of laughter seems assured. The festival, the 18th, is the country's largest single-culture film festival - indeed, festival director Tony Lambert reckons it sells more tickets than all the others combined.