Soundchecks are a lucrative new revenue stream for rock musicians. Once a chance to dust off cobwebs and perform technical tests away from audiences, soundcheck access is now a top ticket item for cashed-up fans.
Previously a money can't buy experience, Paul McCartney fans can pay $2000 for a VIP package that includes access to watch the former Beatle soundcheck as well as a front row ticket for his New Zealand tour in December.
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Queen are selling a backstage tour as part of a $1250 VIP package that also includes a seat literally on stage with the band during their 2018 tour with singer Adam Lambert.
Purchasers also get to take the seat home with them as a souvenir. Neither the McCartney or Queen packages including meeting the superstars.