It's the debate that's divided the internet: Is the pop music in A Star Is Born good or bad?
In the film, troubled alt-country singer Jackson Maine (played by the film's director, Bradley Cooper) takes issue with the pop-heavy offerings on the debut album of his wife, Ally (Lady Gaga), who has hit fame after singing several of her thoughtful, original songs on his tour. Jack is particularly irked by Why Did You Do That?, a candy-coated earworm that begins with Ally asking: "Why do you look so good in those jeans?"
Why Did You Do That? is at the centre of the debate around pop music in the film. The song is ridiculously catchy, but there's a sense of guilty pleasure-ness to it - mostly because Jack seems to hate it so much. An assortment of memes and GIFs is devoted to people grappling with this tension.
Paul Blair, who goes by the moniker DJ White Shadow, helped write and produce six of the 19 songs featured on the film's chart-topping soundtrack, including the schismatic Why Did You Do That?
Blair told The Washington Post that the song, which also counts pop hitmaker Diane Warren and Gaga among its writers, was not - as some suggested - intended to be bad. It was written to occupy a specific place in the film. Ally sings it on Saturday Night Live as her career is taking off. As a result, it had to be "more bubbly and mainstream", Blair said.