It's scored a perfect 10 from more than 12,000 reviewers on IMDb. It's had a breathless reaction from the critics. But most of all, it's had millions of already enraptured viewers open-mouthed with their heads in their hand.
Monday night's episode of Breaking Bad, the never-more-aptly titled Ozymandias, is already being talked about as one of the best episodes of TV ever made.
In a show famous for its elaborate set-ups to incredible pay-offs, there wasn't a spare second in 45 relentless minutes of pure reckoning.
Ozymandias, of course, is the "king of kings", the forgotten wreckage of whose once-great empire is found crumbling into the desert in Percy Shelley's famous sonnet.