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They live in a zoo, have bodyguards and fans follow their every move. Welcome to the world of the Irwins - royalty Australian style.
Just as the British royals dominate media fodder, you're hard-pressed to pick up a magazine or newspaper these days without seeing Bindi or Terri Irwin smiling at you.
Since the tragic death in September of Crocodile Hunter Steve Irwin, his wife and daughter have continued his crusade and become just as famous.
Australia Zoo, north of Brisbane, has become a palace of sorts for the Irwins. The media rush there for any chance to see Terri, Bindi or son Bob and it's still a magnet for hundreds of thousands of tourists.
The Irwins live in a compound inside the zoo where Bindi is home-schooled, the family are protected by loyal staff and surrounded by animals.
On the international stage, particularly in the tough-to-crack US market, the Irwins have become Australia's biggest export. They are revered as exemplary ambassadors, drawing praise for their strength following Steve Irwin's death as well as their promotion of wildlife conservation and Australian tourism.
And then there was the worldwide hysteria following Steve's death, comparable to the aftermath of Princess Diana's demise almost a decade earlier. Just as mourners swamped London's royal palaces with flowers and other tributes, a massive floral memorial burgeoned outside the zoo.
Robyn Foyster, New Idea magazine's editor-in-chief, likens the Irwins to Australian royalty. Ms Foyster says the magazine featured Bindi on its front cover a few weeks after Steve was fatally pierced in the chest by a stingray's barb on September 4. She is the youngest person ever to grace the cover.
Women's Weekly and Woman's Day quickly followed suit.
"I think they are a phenomenon," Ms Foyster says. "They are among the most famous people in Australia - they weren't before Steve died.
"They moved the nation in a way no one has ever seen in this country - and it wasn't just the Australians, it was international.
"They're here to stay."
Ms Foyster dismisses concerns about Bindi being pushed into the spotlight and shouldering too much responsibility in the wake of her father's death.
She believes Terri and manager John Stainton are only enabling Bindi, who she describes as a "natural talent", to shine.
"I actually think that she is a remarkable child and her life has been very different from other kids'," Ms Foyster says.
"They would have trouble in stopping her from performing."
She says Bindi's involvement in G'Day USA: Australia Week has proved, with her mother's help, that she has successfully taken over from where her dad left off promoting wildlife and Australia.
"They are on a crusade," Ms Foyster says.
She says Terri - who recently excited a mob of photographers in evening dress in Los Angeles - is respected for being a "sensible, strong and determined woman who puts her kids Bindi and Bob first".
And although it will remain a difficult issue for Terri to handle publicly for some time, Ms Foyster says it's inevitable that interest will grow in whether she eventually finds someone else.
"She lost the love of her life and everyone is going to want to see her find love again down the track."
University of Newcastle communication and culture senior lecturer Marjorie Kibby says the Irwins are "fascinating".
"It's an interesting phenomenon the way in which people want to have these sorts of heroes," Dr Kibby says.
"They are certainly our most public figures and Bindi being a child just adds to the appeal ... To have a child who epitomises Australia just meets everybody's expectations.
"She seems to be quite an intelligent, grounded child who sees all this as something interesting to do."
Dr Kibby also credits Terri as a marvellous role model for women who she says exudes warmth and intelligence - even during her tragic transition from being a supportive wife to a widow with two children.
However, she says it's ironic a main driver behind the Irwins' appeal is diminishing fast.
"I imagine they are totally surrounded by bodyguards and protectors and they're not the sort of affable, bloke next door, family next door they were once able to be," Dr Kibby says.
She also warns that the Irwins are not immune to falling victim to Australia's tall poppy syndrome.
"Look how quickly we assassinated Hoges [actor Paul Hogan] and various other people," Dr Kibby says.
"There are elements of criticism on talk shows and other mediums of Bindi - people are saying she should be protected from exploitation ... so we are already seeing the beginning of it."
Dr Kibby says being part of a zoo only increases the risk.
"They have sort of set themselves up as an exhibit like one of their endangered species - which perhaps they are."
- AAP
