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All three women's mags this week show Prince Charles' boys are hard at work maintaining a 1000-year-old royal tradition: drinking, partying and demolishing vast chunks of cash.
But for all that, Prince William just wants to be normal, says the New Zealand Woman's Weekly.
The second in line to the throne turns 25 on Wednesday and celebrates by making a plea to everyone to "just call me William".
"I hate being called Sir," he says. "I don't want all the formalities when they're not necessary."
But normality could be a pipe dream for the young British Army lieutenant, says the Weekly, with Wills facing a lifetime of combining "incredible privilege with an incredible burden of duty".
That burden will, of course, be eased by the inheritance this week of an $800,000 annual allowance from Diana's estate. There's also a $5 million trust established for him by the late Queen Mum.
Wills gets about $50,000 a year with the Army, but there are other perks, as well. He raised eyebrows when he borrowed an RAF jet to take him to collect his Army boots so he could break them in before training.
Brother Harry makes an appearance in both Woman's Day and New Idea after a long night out in Canada.
At the Calgary Cowboy Club, he took a shine to the scantily clad barmaids, reports Woman's Day.
"He was obsessed about my outfit and bra top," said barmaid Cherie Cymbalisty. "He kissed me on both cheeks first, and then on the lips. His lips are very soft."
It turns out the soft-lipped Lothario could have been sporting a fat lip after regular girlfriend Chelsy Davy found out. "Harry is truly in the doghouse," one Chelsea confidante confides to the Woman's Day. "He's got lots of explaining to do."
The Pitt-Jolies also come in for some attention, with New Idea claiming both Brad and Angelina would quit acting for the sake of their growing family. The couple are understood to want enough children for a football team, but plans for more kiddies - adopted or otherwise - are on hold until the four they already have are settled as a family.
Our own Jason Gunn gets a double-page splash in the Woman's Weekly, after coming clean about his on-screen insecurities.
"My biggest battle is self-confidence," he says, but after 21 years in the industry he has developed "lots of little relaxation techniques" to use before the cameras start rolling.
And Woman's Day has a tribute to late, great weatherman Augie Auer.
The tributes come thick and fast from fellow presenters, and family, with son Chris describing how his mother and father met.
"They met in the United States in a park called Oak Mountain. Dad saw mum and liked the look of her, but instead of talking to her, he threw a snowball at her, and the rest is history."
