If boastfulness is the new modesty, then Paul Henry is right on trend. He knows he is MediaWorks' biggest asset, much to TVNZ's chagrin, and the company has big plans for him on radio, but the A-list star told me he's also set his sights on a variety of primetime TV projects he's keen to pursue once he's slipped his feet under the desk at RadioLive.
Henry, who winds up his national book tour this week, has eagerly put his hand up for a role as a judge on the New Zealand version of X Factor which will be produced in-house at TV3, like their hit series Top Model.
He said he has no interest in hosting the show. "I'd much rather have all the fun and no responsibility," he laughed.
The network's head of programming, Kelly Martin, said the local X Factor show is scheduled to screen next year - after the American version airs. "All the plans are in place and everything is on track with X Factor. We are very excited."
Henry is keen too to be a pivotal part of TV3's election coverage this year. He is also understood to be in talks with disgraced former Labour MP Darren Hughes about a tell-all TV interview on a special 60 Minutes episode about what really happened that night in Haitaitai.