Did rap play out how the Ice Cube of 1987 would have expected it to?
No. I think the biggest double-edged sword for rap music has been the internet. In one way, it's let artists become independent to the point where they can promote themselves. But it's hurt the music because people think it's free now. You have a generation who don't know what it is to buy a CD or a record. That's kinda whack.
What about in terms of big-money endorsements? Your Coke and Nike tie-ins. Rap used to be anti-system.
Rap has always been down with whoever is down with it. Back in the day, Run-DMC advertised Adidas. We shouldn't be anti-everything, we should be anti-whack, anti-bullshit, but not anti-cool.
Despite playing a cop in 22 Jump Street, Ice Cube says seeing victims every day would drive him a little crazy.
Are the kids still angry?
Yeah. I definitely think it's out there. When I first started, kids didn't have a whole bunch of ways to express themselves so they did it through the music: "This is the kind of music I like, this is the kind of group I'm with and y'all know who I am". But I think now, with social media, people don't feel anonymous. They don't feel like they're not getting heard. If you look on those sites, you'll see what people are angry about, what they're pissed off about. The anger is just redirected.
And what makes you angry now?
The same things. My position in life has changed a lot from how I grew up. But my feelings haven't and I'm not the kind of person who feels like "Yo, I made it, everything's cool, the world is great." Now, I feel more that I can be a voice for the voiceless, or I can talk about things that piss me off. People are like "Cube, you're not going through that," but my people are, my relatives are.
The FBI wrote to NWA in the 80s, saying they took exception to Straight Outta Compton. Did you write back?
No! We actually never took that letter serious. We were too young and naive. In 89, the FBI was something you saw on TV. We weren't really thinking about the FBI; we were thinking about LAPD, about the LA sheriffs, about the police who were really gonna come and f*** us up. If we'd have got a letter from them, we'd probably have taken it more serious.
If your son came to you and said, "Dad, I want to be a cop," what would you say?
I would try to talk him out of it. My thing is, "You want to get shot, or you want to see somebody get shot?" because that's what's gonna happen. I take my hat off to police officers. Somebody who has the wherewithal to go into crime scenes and see some of the worst parts of human life. To see people wounded and hurt and victims every day, that would drive me a little crazy.
Who: Ice Cube
What: Playing Raggamuffin in Auckland December 13
Also: Appearing in 22 Jump Street at cinemas now
- The Independent
