Aidan Turner smoulders as Poldark in a 1780s period drama set in Cornwall. Here are some things you should know about Ross Poldark, the star of Prime's new 18th century "drama" Poldark (8.30pm, Wednesdays). The first is that he has very nice hair. He has lovely curly dark locks which look very appealing matched with his manly stubble and a tricorn hat.
Another thing: he has lovely eyes. They're all dark and smouldering and, well, like inky windows into his troubled soul. Then there is his terrifically masculine jaw - how it juts when things aren't going his way! - along with his manly furrowed brow. And when he gets his top off, well, Phwoah!
Whether this is exactly how the late British author Winston Graham imagined the hero of the 1.3 million (this is a rough estimate; it may have been just seven) Ross Poldark books he banged out between the 1940s and the 1970s, I have no idea. But it is clear that if you want punters to watch your TV adaptation of the adventures of young Ross Poldark in the year 2015, then you had better beef-up the beefcake.
Read more:
• Poldark fans demand more nudity from Aiden Turner
• Aidan Turner: A reluctant sex symbol
Mind you, on the evidence of this week's premiere episode of this remake of Poldark (I have vague recollections of seeing the original 1970s adaptation), our hero is very much your dear old mum's idea of romance. Our Rossy is a harmless sort of beefcake, a hero who wears nice clothes, rides a lovely horse around the Cornwall countryside, looks windswept and interesting on cliff tops, pines a lot for a love lost and occasionally gets his top off when performing manly tasks. He's sexy, but as safe as a nice cup of tea.