How to go to Taylor Swift's NYC Reputation party

Taylor Swift's throwing an exclusive album launch party, and you could be there. Photo / Supplied

Taylor Swift is releasing her new album next month, and two lucky Kiwis will attend her exclusive New York City fan experience to celebrate.

The party will host fans from all around the world at a private, invitation-only event to celebrate her new album, where there'll be food, drinks and 13 (Swift's lucky number) unique activities.

Swift's highly-anticipated sixth studio album Reputation is due for release on November 10, following a string of hugely successful singles; Look What You Made Me Do, Ready For It? and most recently, Gorgeous.

Album art for Taylor Swift's upcoming album: Reputation

They have heralded a new sound for Swift as she uses more hip-hop and R&B influences, prompting a huge amount of hype around the album, including rumours that Swift worked with hip-hop star Drake to find the new sound.

Swift has also been highly interactive with fans ahead of the release, using social media to stay in touch, tease music, release music videos and more, to the point she's even creating her own social media platform Swift Life.

The app is described as "a creative, inclusive and community-driven place for users to better connect with each other . . . and Taylor," and promises exclusive content and interactions from the pop star as well as themed emojis and access to Swift's music. The NYC fan experience is similarly interactive, promising an "immersive experience" for the ultimate Taylor Swift fans.

Obviously tickets are very limited, but Universal Music is giving away tickets for two lucky Kiwis to attend the Reputation celebration, as well as return flights to New York and accommodation in the Big Apple. In honour of the album's title

Reputation

, all you have to do to enter is "Rep Your Friend".

Just post a photo of yourself and your friend on Instagram, Facebook or Twitter with the hashtag #RepYourFriendNZ, explaining why they deserve to go to the NYC fan event.

Entries are open now until November 5, and we'll announce the winner at nzherald.co.nz on November 6.

Fans must be 18 years or older to enter the competition.